Research on agency reporting and retention, practical guides for writing reports clients read, and the real story of building this thing, chapter by chapter.
The real, ongoing story of building NarrateIQ, told as it happens.
Nick Diaz on why he's building NarrateIQ from Winchester, Virginia instead of a bigger tech city.
The invisible line-ending bug that broke NarrateIQ in production, and the discipline it taught about trusting a diff.
Sourced data on agency churn, reporting costs, and what clients actually want.
PPC agencies churn at nearly 49% a year, the highest of any agency type. It's rarely about ad performance.
Research on client engagement shows agencies bury the point in metrics clients don't read.
Agencies using AI-powered reporting catch problems weeks earlier and see meaningfully lower churn.
A 104-agency time study found only 1 in 3 minutes of reporting work is actual insight.
Marketing dashboard software is a multi-billion-dollar category growing fast.
Cost-per-procedure economics and reporting for agencies serving dental practices.
A blended cost-per-lead number hides the real economics of dental ads.
A dentist doesn't think in CTR or ROAS. They think in booked patients and what each one cost.
A multi-location dental group's best-performing office can quietly cover for its worst one.
Booking-rate math and seasonal pacing for HVAC, roofing, and home services accounts.
A cheap lead that rarely books can cost more per job than an expensive lead that closes often.
HVAC demand swings with the thermostat and roofing demand swings with the weather. A flat monthly budget fights both.
If the only number in your report is cost per lead, you're one bad booking-rate month from looking like you're failing.
Cost-per-case reporting for agencies working with law firms and their partners.
Law firm clients care about cost per signed case, and that number swings hard by case type and region.
Partners scan for the number that tells them whether the spend is working.
Case type and practice area swing cost per lead by 64% or more.
Consultation-based reporting and churn signals for agencies serving med spas.
A med spa doesn't get paid for clicks or leads. It gets paid when someone books a consultation and says yes.
Most med spa owners have never worked with an ad agency before. That gap in expectations is the real churn risk.
A blended cost-per-booking number treats a $435 Botox visit and a $4,711 body contouring procedure as the same event.
Reporting built for a longer sales cycle and a roster that changes underneath the brokerage.
A cheap lead that never closes is worthless. An expensive one that converts twice as often is a bargain.
The brokerage is stable. The roster underneath it isn't.
A campaign can be working perfectly and still show zero closings in this month's report.
Straightforward guides for the parts of reporting that actually change client relationships.
A practical structure: lead with the decision, cut the jargon, show the trend, end with one next step.
A cheat sheet for translating ROAS, CTR, CPA, and frequency into language clients actually care about.
Monthly, weekly, or on-demand: a practical look at reporting cadence.
What white-label reporting really means, and what to check before you buy it.
A step-by-step formula to find your agency's real annual cost of manual client reporting.