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NarrateIQ → Sunrise Dental Group  ·  Monday, June 2, 2026, 8:01am  ·  Weekly Ad Performance Report
N
Weekly Report
Sunrise Dental Group
Week of May 26 - June 1, 2026
→Recommended Action
Pause Broad Awareness and shift $960 to Brand & Local Search. Cost per booking on Broad is 78% above target; Brand Search is 36% below. Rebalancing now brings blended CPA under $45 within two weeks.
Google Ads
B+
Brand Search strong. Broad Awareness dragging blended CPA.
Meta Ads
C+
Retargeting on target. Cold Audience at 3× cost per booking.
Total Spend
$3,121
-
Bookings
41
↓ from 55
Blended CPA
$55.82
↑ vs $45 target
Target CPA
$45.00
goal
Google Ads
$1,476
Meta Ads
$1,645
“ The Week in One Sentence
Appointment bookings came in at 41 form submissions across Google and Meta, but rising costs on two campaigns kept us from hitting our targets and demand attention now.
✓What Worked
Brand & Local Search on Google delivered 18 form submissions at $28.71 per booking, 36% below our $45 target. People actively searching for a dentist in your area are finding Sunrise Dental and converting.

Retargeting: Website Visitors on Meta brought in 7 bookings at $32.47 each, also well below target.
!Needs Attention
Broad Awareness on Google spent $959.77 for only 12 bookings at $79.98 each, nearly double target. Tightening keyword match types now.

Cold Audience: Interest Targeting on Meta spent $584.54 for just 4 bookings at $146.13 each, more than 3× target. Pausing and rebuilding around patient lookalikes.
◆The Number That Matters Most
41 total bookings at $55.82 blended CPA. Our target is $45. That gap is almost entirely two campaigns that together spent $1,544 and produced only 16 bookings. The other two campaigns produced 25 bookings at $30.30 average. The account isn't broken, it's unbalanced, and we know exactly where to fix it.
→Next Week's Focus
· Reallocate budget from underperforming campaigns to Brand & Local Search and Website Visitor Retargeting
· Rebuild Cold Audience targeting on Meta using lookalike audiences from your patient list
· Tighten keyword targeting on Broad Awareness: add negatives from this week's search term report

Generated automatically by NarrateIQ  ·  Read-only API access  ·  We never touch your campaigns
Questions? Reply to this email or reach us at ndiaz@narrate-iq.com

What each section does
Recommended Action  New
The first thing in every report is a single, specific action: a dollar amount, a campaign name, and the reason. Not "performance was mixed." A direct commitment: "Shift $800 from Campaign B to Campaign A. ROAS is 3.8× vs 1.9×." This is what no other tool at this price gives you.
Channel Health Score  New
Each connected platform gets a letter grade (A+ through F) with one-line reasoning based on ROAS, CPA vs target, and CTR trends. Your client sees the score in seconds. Your call becomes about action, not re-explaining the numbers.
The Week in One Sentence
A single italicized sentence that captures what actually happened this week, before the client reads anything else. Written for a client who scans, not a client who studies.
What Worked / What Needs Attention
Specific campaigns, dollar amounts, and the context behind each. Not "Google performed well." Names, numbers, and meaning. The section your client reads before calling you.
The Number That Matters Most
One metric, the one the client actually cares about (cost per booking, cost per lead, cost per case inquiry), with context on why it moved and what it means for next week.

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