Contractors think in booked jobs and cost per lead, not ROAS. I'll write that report for every client, every Monday at 8am, personally. You use that time to grow your roster, not maintain it.
Not a dashboard. A report they read before the job site opens.
"Where did my money go and how many jobs did I get?" Answering it means pulling Google data, pulling Meta data, calculating cost per lead, writing it in plain English, and doing it for every contractor on your list. That's hours every Monday before any real work starts, and hours you could spend winning new clients instead.
Four steps. One afternoon to onboard your full client list. After that, Monday reporting is gone and Monday mornings belong to growth.
Add their Google Ads customer ID and Meta account ID. They grant read-only access, the same access their own dashboard uses. 15 minutes per client.
Enter what a booked job is worth for that contractor. NarrateIQ uses this to flag when campaigns drift above target and frames every number around it.
Every Monday NarrateIQ pulls 7 days of data, compares to last week, spots what moved, and writes a plain-English narrative: what's working, what isn't, what's next. Every report tracks what matters to home service clients: cost per booked job, seasonal budget pacing, and which campaigns are driving phone calls versus form fills.
A clear, professional report hits their inbox every Monday before they head to the job site. No portal to log into. No call required. Just answers.
DataStudio gives them another link to ignore. NarrateIQ delivers the answer in cost-per-lead language a roofer or HVAC owner actually reads. That frees you to take on more clients.
An AC company's July isn't its January. Reports flag when spend is pacing ahead of or behind the seasonal curve, before a hot week blows through the monthly budget.
Local Services Ads charge per lead, not per click, so they can't be judged the same way as Google or Meta paid search. NarrateIQ reports each on its own terms, in one report.
Most contractor leads come in by phone, not a web form. NarrateIQ tracks call volume and quality alongside form fills so the real lead count doesn't get buried.
A burst pipe at 9pm and a routine gutter quote aren't the same lead. Reports separate emergency job cost from scheduled job cost, so the numbers reflect urgency, not just volume.
This is what agencies and marketers actually say about client reporting.
Client reporting feels way more manual than it should…
Reporting has been a nightmare since day 1.
Reports on their own are not useful without explanation.
Quotes are from public forums and industry articles, lightly trimmed for length. They're other people online, not NarrateIQ customers.
One price covers every contractor, every week. Add clients without your cost going up.
For agencies managing a handful of contractor clients.
For growing home services agencies.
Unlimited contractors, full-service onboarding.
Starter $149/mo · Growth $249/mo. Cancel anytime. · Questions? Talk to Nick directly.
Everything a home services marketing agency needs to know before getting started.
NarrateIQ is built for this. It connects to a roofing, HVAC, or plumbing client's Google Ads and Meta Ads accounts, pulls performance data automatically, and writes a plain-English report in cost-per-booked-job language, emailed every Monday with no manual work from the agency.
Yes. Reports are framed around cost per booked job instead of ROAS, impressions, or CTR, so a contractor can read the report on the job site without translation.
Starter is $149/mo for up to 3 contractor clients. Growth is $249/mo (first month $149) for up to 10 clients and includes white-label branding. Agency tier is custom pricing for unlimited clients.
Yes, on the Growth and Agency tiers. Reports go out with the agency's own logo, colors, and reply-to email instead of NarrateIQ branding.
I'll personally take reporting off your plate. Starter $149/mo, Growth $249/mo, and if we don't cut your reporting time by 90% in your first 30 days, your first month is on us. Setup takes one afternoon. Every contractor gets a clear report the following Monday, and you spend that time growing.
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