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Nothing to log in to. Your report arrives by email every Monday morning. Just read it. No passwords, no dashboards, no apps to download. If you have a question, reply directly to the email and your agency will get back to you.
Why you get this email every Monday
Your marketing agency runs ads on your behalf, on Google, Facebook, or both. Money is spent every week, and you deserve to know how it's performing. This report summarizes the past 7 days in plain language so you can stay informed in under five minutes, without having to understand ad platforms yourself.
The 5 sections of your report
The Week in One Sentence
The short version, upfront
Example: "This was a strong week. Your ads brought in 14 new patient inquiries at a cost well below your target."
This is the one line that tells you whether the week was good, mixed, or rough. Read this and you'll already know the headline. The rest of the report gives you the details.
What to do: If it sounds good, great. If it sounds off or you don't understand it, keep reading. The other sections explain why.
What Worked
The highlights from the week
Example: "Your 'Free Consultation' ad had the lowest cost per lead of any campaign this month."
This section points out what's actually performing well: specific ads, keywords, or campaigns that delivered strong results. Think of it as the good news section.
What to do: Nothing required. But if something stands out, like a particular offer or service that's getting traction, that's worth noting and possibly expanding.
What Needs Attention
Areas that underperformed
Example: "The weekend campaign spent $180 but didn't produce any calls. Your agency is reviewing the targeting."
This is where the report flags anything that didn't go well: ads that spent money without results, or areas where performance slipped. It's not cause for alarm. It's normal for some campaigns to have off weeks. Your agency already sees this and is likely already on it.
What to do: If you want to discuss something flagged here, reply to the email and ask your agency about it. Otherwise, trust that they're watching it.
The Number That Matters Most
One key metric, in context
Example: "Your cost per new lead this week was $42. Your target is under $60. You're on track."
This section gives you the single most important number from the week and tells you whether it's on track. No spreadsheet required. Just a number, a target, and a plain-English verdict.
What to do: Compare the number to the target. On track or under target is good. Above target means your agency is looking at why. Ask if you want more context.
Next Week's Focus
What your agency is doing next
Example: "We're testing a new headline for the emergency service campaign and will pause the low-performing display ads."
This section tells you what your agency plans to adjust or test in the coming week. It's a transparency note: you're seeing their plan before they execute it. You don't need to approve anything, but if something surprises you, now's a good time to ask.
What to do: Skim it. If you have a concern or a heads-up your agency should know about (like a promotion coming up, or a service you're pausing), reply to the email and let them know.
What the numbers mean
Ad Spend
The total amount of money spent on ads during the week. This is the budget your agency used on your behalf.
Example: "Total spend this week: $820"
Leads / Inquiries
The number of people who clicked your ad and then took an action: filled out a form, called your number, or sent a message.
Example: "12 new inquiries this week"
CPA (Cost Per Acquisition)
How much your ads cost, on average, to bring in each new lead or inquiry. Lower is better.
Example: "CPA this week: $68" means each new inquiry cost about $68 in ad spend.
Target CPA
The maximum cost per lead that your agency is trying to stay under. Think of it as the budget guardrail you agreed to together.
Example: "Target CPA: $80" means as long as each lead costs less than $80, you're on track.
Impressions
How many times your ad was shown to someone. This is a visibility number. It doesn't mean they clicked or called.
Example: "6,200 impressions" means 6,200 people saw your ad in their search results or feed.
Click-Through Rate (CTR)
The percentage of people who saw your ad and clicked on it. A higher rate means your ad message is connecting with the right people.
Example: "CTR: 4.2%" means roughly 4 out of every 100 people who saw the ad clicked it.
Have a question about your report?
You never need to log in anywhere. Just hit reply on the email and your agency will see it. That's it. There's no separate portal, no support ticket. Just reply like you would to any email.
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